Power Electronics · Semiconductor Applications · Go-to-Market

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Pins Out Engineering
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Expertise

Engineering expertise, from the pins out.

Pins Out Engineering offers consulting across the electronics industry, including components, semiconductors, test and measurement, and more. With more than 40 years in the industry and an extensive network behind us, if we can’t do it, we know someone who does.

Why “Pins Out”

Customers buy what a device can do for them.

We are one of the few organizations focused on supporting design engineers the way they want to be supported, not “managed” or treated as a line item on a spreadsheet.

Pins in

Semiconductor physics, mask layers, process.

Many organizations have great expertise inside the package. The thing is, customers don’t buy that.

Pins out

What the device does in the end product.

Customers buy because you make your parts easier to use than your competitors do. That’s where we come in and can help.

“Note to component companies: make our jobs easier and I will use more of your parts.” — an engineer Kevin spoke with, quoted in Kevin’s Korner

Core Competence

Technology applications, sales and marketing.

Built on years of being in and leading FAE organizations and technology marketing teams.

  • The view from the customer’s sideMany organizations think they are doing these things properly, and the design engineers they are targeting often have a different view. Most have significant room for improvement.
  • Growth that actually happensMany talk about double-digit growth yet fail to achieve it. We know why, and we can help you grow your business.
  • Engineering and business, togetherEngineering education and backgrounds, plus years of business education and practical experience. We know what works, and what doesn’t.

What We Offer

Products and services

From the circuit to the trade show floor, plus general consulting wherever an experienced engineering and business perspective helps. If you don’t see what you need here, ask us.

01

Power Electronics & Semiconductor Applications

Hands-on engineering support for the parts and products themselves, from the circuit and the bill of materials to how a product is defined and managed over its life.

  • Contract circuit design
  • Design reviews
  • BOM reviewsBill of materials analysis
  • Manufacturability analysisDesign for manufacturing review
  • Application notes
  • Product definition
  • Product lifecycle management

02

Field Applications & Technical Support

Experienced field applications coverage, in front of your customers and your channel, from someone who has done the job and led the teams that do it.

  • Contract FAEVisiting customers on your behalf
  • Training for distributionTeaching classes to your distributors
  • Trade show coverage and support
  • Presentations

03

Technical Sales & Go-to-Market Strategy

Ways to find more new customers, and ways to sell more to the customers you already have, grounded in how design engineers actually buy.

  • Technology sales and marketing support
  • Marketing plans and materials
  • TAM analysisTotal available market
  • Finding new customers
  • Growing existing accounts
  • Resource optimizationMaking the most of your resources to maximize return on investment

04

Industry Intelligence & Technical Communication

Technical writing and market insight from a published industry author whose columns appear in EEWorld Online, Power Systems Design, Microwave Journal and How2Power Today.

  • Technical writingArticles and technical content
  • Press releases
  • White papers
  • Market and trend inputDiscussions and input on markets and trends

Whatever your product, we can help.

  • Semiconductor devices
  • Components
  • Hardware
  • Finished products
  • Software
  • CAD tools
  • SaaS
  • Other technology products

Ask Us

If you can’t find what you need, ask us.

If we don’t know the answer, we know someone who does. Challenge us for solutions.

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